Guide to Writing White Papers that will Convert for web agencies and digital marketers

In 2023, digital marketing and content creation continue to be essential tools for businesses to reach and engage with their customers. White papers are an effective type of content for businesses to demonstrate their thought leadership, educate their audience, and provide valuable insights. According to a survey conducted by Demand Gen Report, 71% of B2B buyers said they used white papers in the past 12 months to research purchasing decisions, making them the second-most consumed type of content after webinars. By creating high-quality white papers that address their customers' pain points and showcase their expertise, businesses can establish themselves as trustworthy and knowledgeable sources in their industries. Our guide is designed to help you craft high-performing white papers.